For the exhibition ‘Tijdelijk Modemuseum’ in Het Nieuwe Instituut in Rotterdam, Martijn van Strien & Vera de Pont developed a tapestry for the outside of the building that incorporates three messages from the manifesto that they wrote to accompany the exhibition. The tapestry invited passers-by to discover the exhibition and manifesto inside Het Nieuwe Instituut.
Designers and innovators Van Strien and De Pont teamed up to write a manifesto that expresses their shared vision for an open source fashion industry. It offers a new perspective on how we perceive and wear clothing, and contains ideas for renewed excitement for a more sustainable, fair and technology-driven global fashion system. To illustrate the manifesto’s vision, Van Strien and De Pont created a unique tapestry for the outside of Het Nieuwe Instituut building. The three messages incorporated in the tapestries are ‘Make it last’, ‘Download me here’ and ‘You made it, now change it’. All three are chapter titles from the manifesto.
The time of day and type of light that hits the tapestry determine which message is visible. To create the effect, each phrase is woven from a high-tech yarn, either coloured, glow in the dark or reflective. The yarns selected for the rest of the tapestry mean it is fully weather- and temperature-proof.
